BA (Hons) Advertising and Digital Marketing

BA (Hons) Advertising and Digital Marketing 

About the Degree

UH offers the first Advertising and Digital Marketing programme which provides a multidisciplinary degree for students who want to jump into the world of digital marketing. This degree meets the challenges that face the marketing field today with a special focus on the digitalization aspect and the use of social media platforms. 

The programme is a direct response to the fast-paced changes in advertising and marketing, giving you an up-to-date understanding in topics such as digital marketing, mobile business technologies, creativity, technology and innovation, web analytics and social media monitoring. It also teaches you the vital fundamental principles that underpin all advertising. 

Advertising and Digital Marketing is an exciting, dynamic and multi-focused degree and programme provides you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, and brand and media communications. 

Why this programme?

  • Students get hands-on experience from the very first year of the studies.
  • Gain practical industry experience for advertising and digital marketing through practical projects, industry speakers, events, and site visits.
  • Strongly focused on students’ employability needs, students will acquire transferable skills and attributes sought after by employers.

Progression Requirements:  From IFP to Level 4

Students are expected to demonstrate progress toward completion of their major degree; accordingly, they must meet the following requirements in the International Foundation Program (IFP) to progress to Level 4
  •  Achieve a grade of 40% or more in all other modules. 

What i will study?

Foundation Year

Level Four

Level Five

Level Six

career opportunities

Advertising and Digital Marketing programme is a much needed in the work field and it is one of a kind in the Egyptian market. Our students have the opportunity to work as marketing specialists, social media managers, content creators, web producers, research analysts, and e-commerce managers.

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