About the school

A degree in Creative Arts is designed to provide a route to a creative and innovative career in various industries. The School of Creative Arts at the University of Hertfordshire is ranked 22nd in the world (top in UK) for 'Top 50 Creative Media & Entertainment Schools and Colleges in 2021' (Rookie Awards).

The programmes offered in Egypt focus on the study of digital media design and interior architecture and design. The extensive use of practice-based experience coupled with real-life projects provides our students with ample opportunities to explore their creativity and skills, whether their passion lies in digital media design or in the interior of the built environment. 

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Programmes

BA Digital Media Design 

About the Degree

Digital Media Design is a key element of the Creative Industries. The BA (Hons) in Digital Media Design equips graduates for a wide variety of careers, including work in computer games, design, management, fashion promotion, film, TV, content creation, and digital media development. Digital media design is used widely in other fields, such as internet content, advertising, training, events, commerce and entertainment. Our practical and professionally focussed programme is reinforced by strong ties to the regional Digital Media industry which offers advice, training, internships, and collaboration. 

Graduates are equipped for employment within Digital Media and have both specific and transferrable skills which are in wide demand in related industry sectors, such as construction, film and TV, engineering and science applications, and the public sector. All graduates can expect to be highly employable within related industries in the Middle East and Africa. Alternatively, some graduates may wish to extend their studies in Egypt, or in the UK, by taking a taught postgraduate or research-based award. 

Our Digital Media Design programme explores the digital field, including multimedia platforms, mobile devices, creating web-based content, interactive video, live performance technology and digital art installations, and creating augmented and virtual reality applications establishing a rich, hybrid area of study for the 21st century. The programme aims to provide the necessary knowledge and skills to become part of Egypt’s digital revolution.   

Students will have the ability to learn how digital media is produced, building a foundation for work in publishing, graphic design, web design, multimedia, arts administration, copywriting, and specialist careers in the art, design, and digital media industries. 

Why this programme?

  • Explore a combination of various digital mediums, platforms and skills. 
  • Our Digital Media Design degree places an emphasis on employability and strong industry links to keep the programme up-to-date and relevant, and build connections.
  • Student projects are not only limited to Digital Media Design and Interior Architecture and Design, as they may expand to include a multitude of creative applications such as fashion, art, product design and jewellery design in order to widen their design and creativity skills. 
  • The school collaborates with professional firms, allowing students to experience the challenges and rewards of the commercial world before graduation, whilst building up an impressive portfolio of work and connections to impress potential employers with. 

What i will study?

Foundation Year

Level Four

Level Five

Level Six

career opportunities

The digital media program equips its students with the necessary skills for employment through professional development planning, sector analysis, portfolio development, networking, product design, and various other capabilities. Students who complete the program have a range of potential employment prospects, including opportunities in media production houses, graphic and content creation, mobile and web applications, web design, user experiences in industries such as games, mobile, TV, and web design.

Moreover, graduates of the program can pursue careers as interactive designers/developers, digital branding/advertising specialists, digital artists, creative programmers, coders, and indie game developers. The program prepares students for a diverse range of roles in the digital media industry.

BA Interior Architecture and Design

About the Degree

Interior architecture and design is a distinct field that develops a special thought process in creating aesthetic and functional spaces. It focuses on critical and creative thinking, developing an understanding of how interior elements are brought together to accommodate and delight while being functional. The Interior Architecture and Design degree focuses on working with new and existing buildings and spaces and exploring different possibilities for habitation and innovative designs. This programme specializes in the design and production of immersive, innovative and surprising interior spaces. There is a great emphasis on the understanding and use of materials as you explore surface design and detailing. The Interior Architecture and Design degree pursue a progressive and holistic teaching approach as we consider the design process as non-linear or sequential.  

Why this programme?

  • Learn how to create and maintain certain moods and atmospheres with functional, contemporary and innovative interiors.Develop expertise in producing impressive drawings, images and models.
  • Graduates are eligible for associate membership of professional institutions such as The British Interior Design Association, The Society of British Interior Design, and The Chartered • Society of Designer. 
  • Interior Architecture and Design students participate in live projects with a number of commercial and design partners.
  • Student projects are not only limited to Digital Media Design and Interior Architecture and Design, as they may expand to include a multitude of creative applications such as fashion, art, product design and jewellery design in order to widen their design and creativity skills.
  • The school collaborates with professional firms, allowing students to experience the challenges and rewards of the commercial world before graduation, whilst building up an impressive portfolio of work and connections to impress potential employers with. 

Progression Requirements:  From IFP to Level 4

Students are expected to meet the following requirements in the International Foundation Programme (IFP) to progress to Level 4. 
  • Achieve a grade of 60% in Advanced Chemistry.
  • Achieve a grade of 40% in all other modules.

What i will study?

Foundation Year

Level Four

Level Five

Level Six

career opportunities

Interior architects and designers can work on new construction projects or within existing buildings, as an individual practitioner or entrepreneur, within an architectural or interior design company, or as part of a multi-disciplinary design consultancy. They may also move to fields such as retail design and display, production design for stage, film or television, exhibition design, event design, styling of photo shoots, or virtual environments, interactive design and game design. 

BA Fashion and Fashion Business

(Subject to Validation)

About the Degree

A fashion business degree for those who love design and business and dream of working with global brands. Whether your fashion design style of choice is streetwear, or luxury or you aim to work with world-famous brands. You may dream of launching your own fashion business. Perhaps the thought of delving deep into fashion marketing and branding is where your passion lives. Or maybe buying and merchandising is where you’re looking to gain your competitive edge. Wherever your excitement for the industry burns most brightly, this degree will allow you to gain the skills to master your potential. The degree teaches you about all aspects of the fashion business including marketing and promotion, management, branding, and merchandising. You’ll immerse yourself in our professionally equipped studios where we’ll teach you about creative design and product development. Buying and merchandising, e-commerce, and digital to sales and marketing and promotion. We’ll teach you about the critical path, the supply chain, customers, and markets. You’ll learn about what it takes to set up and run a fashion business, the steps to its success, and navigating challenges.

 You’ll  learn about the global fashion industry from both a business  and creative angle, meaning you’ll graduate with a competitive edge. In recent years global fashion brands including Adidas, Puma, Ellesse, F&F and many others have chosen to work with our course, offering valuable insight into the real world of fashion and fashion business. UH UK graduates have gone on to work for some of the world’s biggest names in the fashion business including Superdry, Acne, UGG, Matches Fashion, Liberties, and many more. 

Why this programme?

  • Practical fashion design with an in-depth understanding of business
  • Work with leading designers and brands
  • Showcase work to Industry at the prestigious Graduate Fashion Show in level 6

What will I study?

  • Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study. Below you can see what modules you’ll be studying in each.

Level Four

Level Five

Level Six

career opportunities

Graduates can pursue roles such as fashion merchandiser, where they curate and plan product assortments for retail stores or e-commerce platforms. They can also explore fashion marketing and branding, working on strategies to promote fashion brands and connect with target audiences. Additionally, careers in fashion buying, trend forecasting, fashion PR, fashion management, and fashion entrepreneurship are also viable options for those with a background in Fashion and Fashion Business.

BA Architecture

(Subject to Validation)

About the Degree

This course empowers you to satisfy the requirements of a brief and re-energise our environment.  You’ll learn the technical knowledge to inspire your professional portfolio.  We’ll teach you how to analyse, develop, test and communicate your ideas.  You’ll be working on drawings and models for domestic, public and commercial projects, such as houses, museums and cityscapes.  Be creative. Spend time in our fantastic studios and workshops to help you develop real-world skills. Use our specialist computer software suites and even download software onto your personal laptop. With 3D printers, laser cutters, a welding booth and studio space at your fingertips, we’ll help you bring your idea to life. 

Discover the history that has influenced architecture.  From garden cities, new towns and cities in the mid 20th century, to  today’s contemporary cities.  How do the needs of society motivate design? You’ll learn to be an innovative and responsible architect.  To evaluate a building’s purpose, the impact of materials and the cultural factors which underpin design.  You’ll gain insights in the international and national perspectives of the built environment. We’ll encourage you to question the role of technology, gender, politics and economics in design.  You’ll debate the issues confronting architects, including sustainability, urban sprawl and gentrification.  By analysing theory and practice you’ll  become confident in the founding principles of design philosophy.    

Why this programme?

  • Connected to industry
    Excellent links to architectural practices giving you accessto unique networking and employment opportunities
  • Inspiring spaces
    Fantastic architectural-specific facilities including a digital and 3D workshop
  • Top 25% for student voice, architecture, building and planning in the UK (National Student Survey, NSS, 2022)
  • Gain practical skills alongside theory 

What will I study?

  • Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study.  Below you can see what modules you’ll be studying in each. 
    During your studies you will be able to comprehend the value of the built environment and will work on a retrofitting brief giving you the skills and opportunity to approach sustainability holistically, alongside ethical and aesthetical issues when you graduate. The study of sustainability is supported by teaching materials, workshops, cutting-edge software and innovative research carried out by the Arch+, the Carbon Zero Lab and the Centre for Future Societies.

Level Four

Level Five

Level Six

interview

We’ll invite you to a face to face interview where you’ll have the opportunity to share and discuss your portfolio.  If you’re applying internationally or are unable to visit us in person, we’ll arrange for the interview to happen online. We’re looking for evidence of art and design projects.  We want to see a range of creative work that includes sketching, drawing and your ability to problem-solve.  We want to see making experience in a workshop.  What have you built?  We also welcome examples of graphic design, photography and computer-aided drawing or design work.  This is a chance to show us what you can do.  To talk about what inspires you.  We’re looking for - potential, passion, ambition. We can’t wait to hear from you.

Facilities

Our industry-focussed programmes are designed to meet today’s national economic needs and our students learn in up-to-date facilities, specialist labs, using industry standard equipment and medical simulation suites. Consequently, our graduates are work-ready, with research-based subject knowledge, industry-based practice, and an employment focus to their ambitions

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School Latest News

News

DMD Student's Getting Hands-On Experience At Lino's Workshop!

April 25, 2024

Our Digital Media and Design students recently had an unforgettable experience at a Lino Printing workshop led by the esteemed Dr. Ahmed Helmy. Dr. Helmy's guidance helped DMD students delve into the fascinating world of Printing. They discovered the magic of carving intricate designs, and each student's unique vision came to life through their creations‍

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