Marian Makary

Director of Marketing

Mrs. Marian Makary is the Director of Marketing Development at the University of Hertfordshire (UH) hosted by Global Academic Foundation (GAF).

Having lived in Egypt, Germany and Philippines, in addition to extensive global travel, Mrs. Makary considers herself a global citizen who is passionate about different cultures. She completed her Master of Business (MBA) in Marketing from Columbia Southern University and acquired an IAA diploma from the American University in Cairo to focus on Marketing and Communications in particular.

With over 20 years’ experience in Saatchi and Saatchi advertising agency, Orange Telecommunications Company in Egypt, and Careem Egypt, Marian is an accomplished Head of Communications with a wide experience in Communications and a proven track record in Marketing and Advertising. Marian has delivered above expected results in key areas, including communication strategy, sponsorships, activations and events management, corporate social responsibility (CSR), B2B marketing & communications and offline and online digital advertising media.

She was acknowledged for her outstanding performance in rebranding Mobinil Business in 2009, rebranding Linkdsl in 2013 and rebranding Mobinil to become Orange Egypt in 2016. Becoming the Marketing & Brand Director of Careem Egypt has enriched her digital and app-based management learning and increased her knowledge of the challenges that face tech and start-up companies. Marian has been granted various awards for exceptional advertising campaigns in Dubai Lynx, Effies and Mena Chrystal.

In her pursue to further develop and expand her diversity, Marian became an independent Marketing Communications Consultant, working with different industries and start-ups to share her knowledge and experience in developing successful marketing communication strategies and campaigns.
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