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UH-GAF
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BA Advertising & Digital Marketing
/
Modules
BA Advertising & Digital Marketing
What will I study?
Foundation Year
Module
Credits
Compulsory/optional
Fundamental of Business and Economics
30 credits
Compulsory
Intensive English for Academic Study 1 / Standard English for Academic study 1
30 credits
Compulsory
Selected Topics in Accounting and Management Theories
30 credits
Compulsory
Intensive English for Academic Study 2/ Project
15 Credits
Compulsory
Introduction to Finance and Developing New Business Enterprise
15 Credits
Compulsory
Level Four
Module
Credits
Compulsory/optional
Digital Landscape
15 credits
Compulsory
Principles of Marketing (CIM)
15 credits
Compulsory
Essentials Skills in Marketing
15 credits
Compulsory
Introduction to Marketing Communications
15 credits
Compulsory
Understanding Data
15 credits
Compulsory
Business Environment
15 credits
Compulsory
Content Creation
15 credits
Compulsory
Preparing for Professional Success
15 credits
Compulsory
Level Five
Module
Credits
Compulsory/optional
Digital Experience
15 credits
Compulsory
Campaign Insights, Analysis and Planning
15 credits
Compulsory
Working with Industry
15 credits
Compulsory
Advertising Concepts and Creativity
15 credits
Compulsory
Managing Marketing Professionals
15 credits
Compulsory
Marketing Research
15 credits
Compulsory
Social Media and Social Influence
15 credits
Compulsory
Consumer Behaviour
15 credits
Compulsory
Level Six
Module
Credits
Compulsory/optional
Dissertation
30 credits
Compulsory
Advertising and Communications Strategy
15 credits
Compulsory
Managing the Customer Journey
15 credits
Compulsory
The Future of Marketing
30 credits
Compulsory
Agency Practice and Management
15 credits
Compulsory
Digital Analytics and Social Media Monitoring
15 credits
Compulsory
International Advertising
15 credits
Compulsory
Research Methods
0 credits
Compulsory
Level Seven
Module
Credits
Compulsory/optional
Year 6 (Work Placement Year)
Module
Credits
Compulsory/optional